——The Road to Upgrading from Made in China to Chinese Brands

1、 Industry status: Health demand drives market growth

The market size of stainless steel tableware in China is expected to exceed 45 billion yuan by 2025, with a compound annual growth rate of 8.7%. The core driving force comes from consumers’ emphasis on healthy eating and sustainable environmental concepts.

• High end trend: The proportion of 304/316 medical grade stainless steel products has increased to 65%, and functional designs such as antibacterial and anti slip have become the new favorite in the market.

Consumer Upgrade: The demand for high-end household tableware (priced at 150 yuan+/set) has significantly increased, with East and South China contributing over 60% of the market share.

Environmental Protection Innovation: The application proportion of biodegradable materials has increased from 5% to 15%, and green manufacturing has become an industry consensus.

Xufeng Practice: We insist on using 100% food grade 304 stainless steel and eliminating the risk of heavy metal migration through electrolytic polishing technology. Each batch of products comes with a third-party testing report, truly realizing the concept of “health starts from tableware”.

2、 Competitive Landscape: Quality Breakthrough and Differentiated Competition

The current industry presents a “three legged” pattern:

1. International brands (such as WMF and Catering Master) occupy the high-end market and have outstanding premium capabilities;
2. Local leaders (such as Supor and Midea) rely on channel and cost-effectiveness advantages to dominate the mid-range market;
3. Small and medium-sized manufacturers are caught in a low-end price war, with serious homogenization.

Xufeng’s way to break through:

• Technical barriers: independently developed precision stamping molds, with product tolerances controlled within ± 0.1mm, far exceeding industry standards (± 0.3mm);
• Design innovation: Collaborate with intangible cultural heritage craftsmen to launch a national style carving series, integrating traditional culture with modern craftsmanship, and increasing the number of patents by 35% annually;

Transparent supply chain: Real time display of factory production processes in the live broadcast room, with raw materials traced back to first tier suppliers such as Taiyuan Iron and Steel and Baosteel.

3、 Future Trends: Intelligence and Globalization

1. Intelligent manufacturing: The industry automation rate has increased to 54%, and Xufeng has introduced an AI quality inspection system with a defect recognition rate of 99.2%;
2. Channel transformation: Cross border e-commerce will account for 25%, and we will expand the European and American markets through independent websites and Amazon dual engines;
3. Scene segmentation: Develop portable sets for camping, children, and other scenarios, with sales of related products increasing by 120%.

Xufeng’s commitment:
Do not create fleeting internet celebrity products, only durable goods passed down from generation to generation. “- Founder Yang Shengsheng

4、 Why choose Xufeng?

• Genuine materials: Reject 201/430 low standard materials, all use 18/8 medical grade stainless steel;

Ultimate craftsmanship: 16 manual polishing processes, with rounded edges tested by infant skin friction;

• Lifetime warranty: Free replacement for non-human damage, after-sales response time<2 hours.